Freshly baked goods, curated groceries, and a little creative spark — all under one roof on 4th Avenue.
When you walk through the doors of Expresso Yourself, you're not just stepping into a shop. You're walking into a space where the smell of fresh bread greets you like an old friend, where every shelf tells a story, and where community is baked into everything we do.
Nestled right on 4th Avenue in the heart of Baraboo, we've built something special — a place that blends the warmth of a neighborhood bakery with the thoughtfulness of a curated grocery. Whether you're grabbing a quick coffee to start your day or spending time browsing our selection of local and artisan goods, we want you to feel at home.
From the oven to your table, every item in our shop is chosen or crafted with intention.
Sourdough loaves, flaky pastries, seasonal tarts, and sweet treats — baked fresh every morning right here in Baraboo.
Expertly pulled espressos, creamy lattes, and rich pour-overs to kickstart your day or give you that afternoon pick-me-up.
Pantry staples, local favorites, gourmet finds, and everyday essentials — thoughtfully selected so you can shop with confidence.
Every recipe crafted with care and quality ingredients.
Supporting Wisconsin farmers and regional producers.
Conveniently located on 4th Ave for a quick stop.
A gathering place for neighbors, friends, and families.
We're right in the heart of downtown Baraboo, easy to find and even easier to love. Come say hi, grab a treat, and stay a while.
106 4th Ave
Baraboo, WI 53913-2117
(608) 355-1053
Monday – Saturday: 7:00 AM – 6:00 PM
Sunday: 8:00 AM – 4:00 PM
Whether you want to place a special order, ask about our products, or just say hello — drop us a line and we'll get back to you as soon as we can.